Background.The Poulsen family have been significant growers of cane in the Bundaberg district in Queensland for over 30 years.

In 1995 the group embarked on a plan to utilise existing cash-flows to diversify operations.

Key features of this planning were:

high value produce

innovative and efficient distribution & logistics

In 1997 the group began producing fresh cut herbs. Investment in automated climate controlled greenhouse facilities has resulted in consistent above average yields, quality assured and surety of supply. Innovation in designing industry leading specialised handling and harvesting equipment ensure production efficiencies. These initiatives have resulted in national sales under the brand – ‘Matt’s Herbs’.

The group wishes to expand its range to include consumer packaged fresh herb blends.